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| 2011 Nafees Sweets Perhaps one of the North West of Englands's most well known authentic Asian sweet manufacturers and still in family hands, Nafees entrusted us to provide a new brand identity and instore wall features. The new authentic logo, subtle use of corporate colours and bespoke Ottoman prints encased behind glass provide an elegant environment fitting over 70 years of trading heritage. The modernised urdu logo and patterns are set to be an instrinsic part of the new chic brand identity. We added glass wall panels that stretch the length of the store to provide the sense of space and the gloss reflective effect adds to the luxurious matt ivory walls. The concept for the outlet is 'contemporary European', but retains underlying Arab and Pakistani elements. www.nafeessweetcentre.co.uk |
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