Reel becomes
refined.

Tradition holds a special place at Reel Fish and Chips, and they remain committed to their classic menu.

This dedication to tradition is now complemented by a new interior design that highlights their expertise. 

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Reel Fish and Chips Oldham

Services // Brand Repositioning, Commercial Fit-out, Bespoke Manufacturing, Project Management.

We are excited to share the transformation we achieved for Reel Fish and Chips in Oldham, Greater Manchester. This project highlights our expertise in blending modern design with historical charm to create a distinctive dining experience.

We began by giving the Reel Fish and Chips logo a subtle uplift, enhancing the colour scheme to better reflect the vibrant and fresh nature of the brand. This minor adjustment has brought new energy and appeal to the logo, aligning it with the updated brand direction.

Our team developed a new brand direction and interior design concept that emphasises the fresh and authentic nature of Reel Fish and Chips. We introduced a cohesive visual identity that ties together the brand’s values and aesthetic, creating a strong and memorable presence. 

Reel Fish and Chips Bolton
Reel FIsh and Chips
Reel Fish and Chips Interior Design

Throughout the store, we incorporated new materials and brand messaging to reinforce the brand’s identity. Nautical-themed elements, reclaimed wood, and subtle maritime motifs create an inviting atmosphere. Clear and consistent messaging emphasizes the quality and tradition of Reel Fish and Chips, connecting with customers on a deeper level.

Understanding the importance of the building’s history as a famous local pub, we remained sympathetic to its architectural features. We preserved key elements of the original structure while seamlessly integrating modern design touches. This approach honors the building’s heritage while bringing it into the contemporary era.

Reel Fish and Chips Design

We utilised our expertise in spacial planning to propose a layout that maximises the use of the space, overcoming challenges that have stumped many other brands. Our innovative layout ensures efficient operations and a comfortable dining experience, making the most of the unique characteristics of the historic building.

Our work with Reel Fish and Chips showcases the power of thoughtful design and strategic planning. By refreshing the logo, creating a new brand direction, introducing new materials and messaging, respecting the building’s history, and optimising the layout, we have set the stage for Reel Fish and Chips to thrive in the UK.

Reel Fish and Chips Manchester

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