Side Street Burgers offers a casual, down-to-earth dining experience with a focus on juicy, handcrafted burgers.
Beginning its journey as a delivery kitchen, we developed an interior concept fit for expansion.
Services // Interior Design, Brand Uplift, Commercial Fit-out, Bespoke Manufacturing, Project Management.
We recently completed a commercial fit-out for Side Street Burgers, transitioning the brand from a successful dark kitchen to a customer-facing concept. Dark kitchens are designed for operational efficiency, typically lacking a branded experience beyond social media and packaging.
This posed a challenge as the new concept had to reflect the strong brand values established online.
To achieve this, we first established core brand values and designed modular features that could be incorporated into each store. We repurposed an existing burger outlet in Manchester, integrating the new concept while preserving key interior design elements. This innovative design now serves as the blueprint for the brand’s future rollouts.
Our new design introduced an industrial look, featuring Manchester bricks and bright yellow accents representing melted cheese. We added powder-coated rafts and striking LEDs to ensure the store stands out from its competitors.
This comprehensive approach not only enhanced the customer experience but also maintained the operational efficiency crucial to the brand’s success.